[Vintage Squibb Products, 1950s]

The film presents Squibb aspirin as a high-quality product, emphasizing its rapid disintegration for quick relief while being compressed firmly enough not to crumble or stick in the throat. Highlighting the manufacturing process, it explains that Squibb aspirin is produced in air-conditioned rooms to prevent moisture absorption, with materials initially compressed into slugs, then broken up and recompressed to ensure uniformity and firmness. A visual test demonstrates that Squibb aspirin disintegrates faster and into finer particles than a competing brand, underscoring its effectiveness.

Additionally, the film touches on Squibb’s rigorous quality control, with over 50 tests ensuring the uniformity and purity of the tablets. It also delves into the responsible selling of vitamins by pharmacists, emphasizing avoiding overprescribing and sticking to the benefits related to preventing vitamin deficiencies.

Sales techniques shared by successful pharmacists include making knowledgeable recommendations, avoiding exaggerated claims, and focusing on customer needs. The narrative underscores that all Squibb products, not just aspirin, are manufactured with stringent standards to maintain their reputation for quality and dependability.

We digitized and uploaded this film from the A/V Geeks 16mm Archive. Email us at footage@avgeeks.com if you have questions about the footage and are interested in using it in your project.