Oxydol Goes Into High (1938)

The film presents a promotional advertisement for “High Test Oxydol,” a revolutionary laundry soap developed by Procter & Gamble. It highlights the soap’s superior cleaning power, producing 15% whiter washes and 40% more suds than competitors. The advertisement emphasizes the importance of effective advertising and product quality in attracting housewives. It showcases scientific tests demonstrating Oxydol’s ability to preserve colors and reduce lime scum, ensuring clothes remain bright and fresh. The film concludes by proclaiming Oxydol as the future of laundry soap, reinforced by an extensive advertising campaign.

Keywords
High Test Oxydol, laundry soap, Procter & Gamble, advertising, cleaning power, suds, colors, lime scum, housewives, promotional film

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