Missouri: accent on action. (1968)

This mid-century travel promotion film invites viewers to “follow that camper” into the warm, friendly vacation playgrounds of Missouri. Combining lush color imagery, energetic narration, and sweeping music, it presents the state as a place where natural beauty and modern leisure meet. Missouri is shown as both down-to-earth and elegant—offering lake resorts, houseboat living, horseback riding, rockhounding for the state gem “mozarkite,” and hiking through unspoiled hills. Water recreation dominates the film, with scenes of swimming, fishing, diving, canoeing, and sailing, all framed as rejuvenating escapes from city life. The film also highlights the state’s culture and hospitality—fine dining, theater, and the pageantry of local traditions—while maintaining a tone of constant motion and variety. It concludes that Missouri offers “vacation action” for everyone, from campers to the jet set, in “the state with the action accent.”

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