How to Merchandise Your Garden Shop (a roll, 1960)

The film showcases the Country Fair Garden Center in Denver, highlighting effective merchandising strategies that contribute to its success. Owner Mr. Watena emphasizes the importance of imaginative merchandising, consistent advertising, and customer engagement. The store’s layout facilitates customer flow, with strategic placement of products and promotional displays. Staff training and tie-in sales further enhance customer satisfaction and boost sales. The film outlines seven key principles of successful garden shop merchandising that Mr. Watena employs to navigate seasonal selling challenges.

Keywords
Country Fair Garden Center, merchandising, advertising, customer engagement, store layout, tie-in sales, salesmanship, seasonal selling, Denver, Mr. Watena

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