[How to Compensate Salesmen, 1950s?]

The panel discusses various compensation methods for sales personnel, including salary structures, commission systems, and profit-sharing plans. They emphasize the importance of stability for salesmen, with many preferring guaranteed salaries over commission-based pay. The panelists also explore incentives like retirement plans and contests to motivate sales staff. Training and close supervision are highlighted as essential for developing effective sales teams. The significance of customer service is underscored, with many dealers attributing their sales growth to strong service departments that foster customer loyalty and generate new leads.

Keywords
sales compensation, salary, commission, profit-sharing, sales training, customer service, sales incentives, employee retention, sales motivation, service department

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