Extra Value for Every Mile: The Esso Experience (1930s)
The film, Extra Esso Screen Ad (1938), is an advertisement for Esso gasoline, highlighting the concept of “extra” in various contexts. It emphasizes the value of receiving something additional, such as an extra item from a baker or butcher. The ad promotes Esso’s new gasoline, which offers premium performance at a regular price, featuring benefits like quick starts and extra power. It concludes by suggesting that Esso makes driving enjoyable, with a smile for every mile.
Keywords
Esso, gasoline, advertisement, extra value, performance, quick starts, premium, motoring
Title
“Extra Value for Every Mile: The Esso Experience”
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