[Early Color Television Promo]

The film is about the advancements in color technology for television, which allows for the capture and transmission of full-color images. This technology allows for more vivid and realistic depictions of events, such as sports and parades, to be seen by viewers at home. The film highlights several milestones in the development of color television, including the first coast-to-coast telecast in color, and the first World Series and Davis Cup matches to be televised in natural color. The film also suggests that the future of television will continue to involve the use of color technology to enhance the viewing experience.

We digitized and uploaded this film from the A/V Geeks 16mm Archive. Email us at footage@avgeeks.com if you have questions about the footage and are interested in using it in your project.

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