The film is about the advancements in color technology for television, which allows for the capture and transmission of full-color images. This technology allows for more vivid and realistic depictions of events, such as sports and parades, to be seen by viewers at home. The film highlights several milestones in the development of color television, including the first coast-to-coast telecast in color, and the first World Series and Davis Cup matches to be televised in natural color. The film also suggests that the future of television will continue to involve the use of color technology to enhance the viewing experience.
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