“In an all-out effort to cash in on this potential market, Edison Electric has pulled out all the stops in a gigantic All-Electric Kitchen Program. Almost every advertising medium is being used — radio spot announcements, newspapers, magazines, plan books, a ‘Kitchenizer’s Digest’ of pertinent articles from women’s magazines, outdoor posters, window display cards, envelope inserts, truck posters — and, of course, a 16mm motion picture.” [The Constant Bride, produced by Wilding Picture Productions] (Business Screen, May 1949).
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