Public Opinion (1946)

Public Opinion (1946)
Portrays the nature and development of public opinion, the factors influencing it, and methods for measuring it. Outlines the growth stages as follows: awareness of a problem and individual interpretations of it, suggested remedies, furthur debate, final action. Illustrates public opinion in action in a community. Concludes that balanced reporting, free discussion, and expert opinion are essential to an enlightened public opinion.

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