Professional Carpet Selling: Introductory Film (1977)

A conversation among salespeople and customers in a carpet store, focusing on the importance of effective selling techniques. Ed Stevens, a successful carpet salesman, discusses the need for continuous education and skill enhancement in sales. The narrative highlights a professional carpet selling program developed by Allied Chemical and Xerox Learning Systems, aimed at improving sales techniques through structured training. The program emphasizes understanding customer needs, effective probing, and closing sales. Role-playing and practical exercises are used to reinforce these skills, ultimately benefiting both the salesperson and the customer by enhancing the buying experience.

Keywords: carpet sales, Ed Stevens, professional training, customer needs, selling techniques, Allied Chemical, Xerox Learning Systems, probing, closing sales, role-playing, education, sales skills, customer satisfaction.