Pontiac Advertising, Reel 2 (1935)

The 1935 Pontiac advertising campaign focuses on promoting the brand’s low-priced vehicles through a strategic mix of newspaper and magazine advertisements. The campaign emphasizes the quality and modern manufacturing of Pontiac cars, using compelling visuals and effective copy. It aims to reach millions of potential customers by leveraging high-circulation publications like the Saturday Evening Post and Good Housekeeping, ensuring consistent messaging about price and quality. The plan also includes special editions and catalogs to boost visibility during the selling season, ultimately targeting over 7 billion selling impressions throughout the year.

Keywords
Pontiac, advertising, 1935, low price, quality, manufacturing, newspapers, magazines, selling impressions, marketing strategy

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