Message From ESCAR (1930s)

The film discusses the importance of effective selling in business and how the “talking Motion Picture method” can enhance the selection and training of salesmen. This method standardizes sales training using recorded demonstrations from successful salespeople, allowing for consistent and effective learning. The advantages include standardized sales talks, uniform training experiences, and the ability to imitate successful techniques. The presentation concludes by emphasizing that improving sales effectiveness is crucial for business growth and that the talking Motion Picture method meets this need efficiently.

Keywords
effective selling, talking Motion Picture method, sales training, standardized training, sales demonstrations, business growth, sales techniques

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