International Moves the Browns to Sterling Street (1941)

The film discusses the importance of weddings and the economic impact they have on consumer spending, particularly on items like sterling silver. It highlights the misconceptions many couples had about the affordability of sterling silver in the past and how advertising campaigns by the International Silver Company aimed to educate and encourage middle-income families to invest in sterling. Through radio and magazine promotions, they sought to make sterling silver accessible and desirable, ultimately leading to a shift in consumer behavior and increased sales in the sterling market.

Keywords
weddings, consumer spending, sterling silver, advertising, International Silver Company, middle-income families, economic impact, radio promotions, magazine campaigns, affordability

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