How To Sell Westinghouse Cleaners (1940s)

A training film designed to help salespeople effectively sell Westinghouse cleaners. It emphasizes the importance of understanding the cleaning needs of different homemakers and demonstrates a systematic sales approach. The salesperson, Charlie, uses a wall chart to determine the appropriate cleaner for each customer, showcases the cleaners’ features through practical demonstrations, and highlights the ease of use and durability of the products. The film illustrates how to address customer objections and close sales by matching the right product to the customer’s specific needs.

Keywords
Westinghouse, cleaners, sales training, demonstrations, customer needs, selling strategy, product features, ease of use, durability, objections.

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