Home Movies: Medicus Collection: New York World’s Fair, 1939-40, reel 4 (silent)

This reel from the *Home Movies: Medicus Collection: New York World’s Fair, 1939-40* offers a vivid Kodachrome glimpse into the “World of Tomorrow,” showcasing an extraordinary range of exhibits, cultural highlights, and technological marvels. The footage captures iconic pavilions such as the Food North Pavilion, Home Furnishings, Gas Industries, and American Telephone & Telegraph Co., with engaging features like motorized parades, marionette performances, and innovative displays, including “Asbestos: The Magic Mineral” and tributes to Alexander Graham Bell. Technological advancements are highlighted through early television broadcasting demonstrations by RCA and General Electric. Cultural diversity is celebrated with exhibits like the Jewish-Palestine section, the Temple of Religion, and the Christian Science building. Art and design shine through Augusta Savage’s sculpture *The Harp* and the “Masterpieces of Art” gallery. The reel also features stunning botanical displays, agricultural innovations like the Electrified Farm, and commercial attractions such as Crosley automobiles and Coca-Cola bottling lines. Nighttime scenes bring the fair to life with illuminated fountains, neon signs, and festive events, including Mardi Gras parades and a torchlight procession. The reel concludes with a Halloween-themed “Facial for the Perisphere,” encapsulating the grandeur and imagination of the 1939 New York World’s Fair.

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