Hold Everything! (1936)

The film discusses the anticipation surrounding the launch of the new Chevrolet model in 1937. It highlights the extensive advertising campaign Chevrolet is implementing to create public interest, including pre-announcement ads in over 6,000 newspapers, radio broadcasts, and promotional materials. The campaign aims to position Chevrolet as a leader in the automotive market, emphasizing the new model’s features and quality. The selected advertising theme, “the Complete Car completely new,” encapsulates the brand’s commitment to innovation and customer satisfaction. The efforts include engaging local dealers, utilizing various media platforms, and organizing events to attract potential buyers.

Keywords
Chevrolet, 1937, advertising campaign, public anticipation, new model, pre-announcement, radio broadcasts, local dealers, complete car, marketing strategy, public interest, innovation.

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