Help Yourself (1939)
The film outlines a comprehensive advertising and merchandising campaign for Pabst Blue Ribbon beer in 1939. It emphasizes the importance of effective distribution, proper stock management, and customer engagement for distributors and salesmen to maximize profits. The campaign includes extensive magazine and newspaper advertising, outdoor promotions, and resources to support sales efforts. Distributors are encouraged to utilize the provided materials and maintain high standards in service and presentation to achieve success in their territories.
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