Great New Star, A (1953)

Dinah Shore promotes the new Chevrolets and sings “See the U.S.A. in your new Chevrolet.”

In this promotional film for the 1953 Chevrolet, a night editor introduces the scene with excitement about the new star, the Chevrolet. The film showcases the sleek and stylish design of the car, emphasizing its low profile, beautiful grille, and overall aesthetic appeal. The narrator highlights the luxurious interior, including the new body by Fisher and redesigned upholstery. The film also focuses on the advanced features of the car, such as the high-compression Blue Flame engine, key-start ignition switch, and Powerglide automatic transmission, which provide excellent performance and economy. The commercial includes a musical segment celebrating Chevrolet as America’s favorite car, and concludes by highlighting the various series available, including the Bel Air, 210, and 150 series. The film conveys Chevrolet’s reputation for quality and innovation, aiming to captivate viewers and potential buyers with its modern engineering and stylish design.

We digitized and uploaded this film on behalf of the Prelinger Archives. Email us at footage@avgeeks.com if you have questions about the footage and are interested in using it in your project.