Frigidaire Presents Arthur Godfrey (1954)

In this vintage promotional film, Arthur Godfrey addresses salesmen and dealers, expressing enthusiasm for the 1954 Frigidaire products. He emphasizes the importance of the sales profession, highlighting the freedom and responsibility that come with it. Godfrey encourages salesmen to take pride in their work and strive for excellence, noting that success requires hard work, persistence, and genuine care for customers. He praises Frigidaire’s reputation for quality and reliability, urging salesmen to match the company’s standards with their own dedication and integrity.

Keywords
Arthur Godfrey, Frigidaire, salesmanship, 1954 products, pride, hard work, customer care, reputation, General Motors, persistence

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