Flying “A” Free Trips to Paris (aka Paris Sweepstakes) 1962

The film features Bob Reed, Tidewater’s marketing manager, discussing the company’s innovative advertising campaign that offers customers a chance to win all-expenses-paid trips to Paris. The promotion is designed to attract new customers to Flying A service stations, emphasizing that entering the sweepstakes requires no purchase. The film showcases various Parisian experiences, from dining and sightseeing to cultural adventures, painting a vivid picture of what winners can expect. The campaign aims to boost business for dealers while providing an exciting opportunity for customers.

Keywords
Tidewater, marketing, advertising campaign, Paris, sweepstakes, Flying A, customers, all-expenses-paid, travel, service stations

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