Different People, Different Values (1977)

The film “Different People, Different Values” explores how individuals on Market Street utilize gasoline differently based on their personal circumstances, such as family size, wealth, and lifestyle. It highlights the concept of the price effect, where changes in gasoline prices influence consumer behavior and demand. As prices rise, people tend to use less gasoline and prioritize their needs, while lower prices encourage more usage. The video also discusses the consequences of price controls, leading to shortages and reduced service quality.