Chevrolet’s Winning Streak: The 1966 Double Dividend Revolution
The film showcases Chevrolet’s dominance in the 1966 Pure Oil Performance Trials, highlighting victories across various classes against competitors like Buick, Pontiac, and Ford. It emphasizes a major sales campaign called “Double Dividend Days,” which rewards Chevrolet dealers and salespeople with cash, merchandise, and trips based on their sales performance. The campaign is supported by extensive advertising, aiming to maximize sales during the critical months of March and April.
Keywords
Chevrolet, 1966, performance trials, sales campaign, Double Dividend Days, victories, advertising, rewards, competition, automotive sales.
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