
Brussels Fashion Review (aka Appropriée On Ne Peut Mieux Sous Tous Rapports) part 1 silent, 1958
This silent Ford TV commercial footage, filmed at the 1958 Brussels World’s Fair, presents a surreal blend of elegance and futurism against the backdrop of the iconic Expo. It opens with elegantly dressed women dancing outside, with a large circular glass building and a fountain spraying water in the background. As the audience applauds, one woman in a formal gown and white gloves steps toward a gleaming 1959 Chevrolet, modeling around it gracefully.
The commercial shifts focus to the sleek 1959 Ford models, featuring close-ups of the back and front bumpers with formally dressed couples in the background, adding a touch of sophistication to the scene. The highlight is a dynamic shot following a 1959 Ford Fairlane as it drives towards the Atomium, a futuristic architectural marvel of interconnected spheres that symbolizes atomic structure. This dramatic scene underscores the Ford’s blend of style and modernity, capturing the optimistic, forward-looking spirit of the era.
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