A really spectacular true story. (1960s)

A discussion between an automobile dealer and a group of individuals trying to convince him to improve his paint and body shop operations. They discuss the potential profitability of paint and body work, emphasizing that many customers are unaware of the need for such services. The conversation highlights the importance of selling ding and dent repairs, improving customer awareness, and incentivizing service staff to promote these services. The dealer learns that there is significant untapped business in his area and that enhancing his body shop could lead to increased profits and customer satisfaction.

Keywords: automobile dealer, paint and body shop, profitability, service department, customer awareness, ding and dent repairs, sales incentives, business potential, customer satisfaction, service profits.

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