Thinking Of You (1965)

A Hallmark industrial film that promotes the company as both a cultural institution and a model of tasteful modern business. It traces how greeting cards evolved into a popular folk art, showing Hallmark artists designing cards that express emotion through artful typography and illustration, then broadens into a portrait of a corporation grounded in quality, innovation, and refinement. Scenes highlight Hallmark’s pioneering computer-based inventory system, its expansion into gift products, and its international reach, while celebrating its cultural sponsorships like the Hallmark Hall of Fame television series and New York’s Hallmark Gallery. The film doubles as a recruitment piece, extolling employee benefits, creative opportunities, and the elegant Kansas City headquarters, concluding with the familiar slogan—“When you care enough to send the very best”—as both corporate philosophy and expression of mid-century American taste.

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