The Innovators (1970s)

Features Tom Harmon. The film discusses the evolution of innovation in various fields, particularly focusing on the automotive replacement parts industry and the National Automotive Parts Association (NAPA). It highlights NAPA’s role as a leader in the industry, emphasizing its commitment to quality, efficiency, and support for jobbers (automotive parts dealers). The film outlines NAPA’s innovative systems, such as classification programs, distribution centers, and management services, which have set it apart from competitors. It stresses that NAPA’s success stems from its ability to adapt and innovate, ensuring jobbers achieve greater profitability and market security.

Keywords
innovation, automotive, National Automotive Parts Association, NAPA, jobbers, distribution, classification, management services, leadership, profitability

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