How to Merchandise Your Garden Shop (silent b-roll, 1960)

The film showcases the Country Fair Garden Center in Denver, highlighting effective merchandising strategies that contribute to its success. Owner Mr. Watena emphasizes the importance of imaginative merchandising, consistent advertising, and customer engagement. The store’s layout facilitates customer flow, with strategic placement of products and promotional displays. Staff training and tie-in sales further enhance customer satisfaction and boost sales. The film outlines seven key principles of successful garden shop merchandising that Mr. Watena employs to navigate seasonal selling challenges. Keywords Country Fair Garden Center, merchandising, advertising, customer engagement, store layout, tie-in sales, salesmanship, seasonal selling, Denver, Mr. Watena 06:45:29:17 VS mostly older women, some men, customers looking at flowers in a nursery.; 06:45:50:18 Pretty young woman at outdoor nursery placing white flowers in her shopping cart. Narration makes sexist commentary “When we caught up with your lady customer again, she was doing exactly as she said she would, which is like, or, unlike a woman, depending on your point of view.”;

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