[Industrial footage, unedited: Borden’s dairy, silent, 1965?]

This silent footage captures the comprehensive journey of Borden’s products from factory to family table, highlighting the brand’s integration into American life. Beginning with scenes of industrial milk processing, a milkman in a white uniform unloads aluminum tanks, establishing a sense of professionalism and cleanliness within the production line. The familiar Borden cow icon on trucks and crates, alongside well-arranged stacks of biscuit mix, mayonnaise, and cottage cheese in grocery aisles, showcases the brand’s visibility. Factory shots of conveyor belts, product processing, and meticulous packaging transition seamlessly to scenes of consumers interacting with Borden products: shoppers choosing mayonnaise, a woman using biscuit mix to prepare food, and a family enjoying a meal. Charming moments, like a girl in a “Little Miss Muffet” dress eating cottage cheese while a playful spider descends, emphasize the products’ presence in everyday, relatable moments. The sequence, concluding with a look at a large Procter and Gamble facility and well-stocked grocery shelves, illustrates Borden’s reach from production to community shelves, cementing its role in the household.

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