Success (1969)

Outlines a program developed by Western Auto to enhance the success of its automotive service department. It introduces a commission structure that allows service personnel to earn up to 40% of the income generated beyond their base pay. The program includes competitive pricing on services, advertising strategies, and training resources to improve sales and customer service. Key points emphasize the importance of customer interaction, efficient service, and the use of safety checks to identify additional service opportunities. The overall goal is to increase both store sales and personal earnings for employees.

Keywords:
Western Auto, automotive service, commission plan, customer service, sales program, training, advertising, safety check, efficiency, income increase, service department, success story.

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