Sales Building Role (1966)
The film focuses on effective sales techniques, showcasing a salesman, Mr. Edwards, who demonstrates how to build a sale by engaging with customers and providing helpful information without being pushy. It emphasizes the importance of understanding customer needs, suggesting complementary products, and making logical recommendations to enhance the sale. The film illustrates two scenarios: one where the salesman successfully sells luggage by highlighting its features and another where he encourages a customer to consider a matching piece as a gift, demonstrating the power of good suggestions in sales.
Keywords
sales techniques, customer engagement, product features, complementary products, logical recommendations, no high pressure, effective selling, customer needs, sales scenarios
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