[Interstate Brands Corporation, 1970s]

Interstate Brands Corporation (IBC), headquartered in Kansas City, Missouri, has successfully leveraged the popularity of Peanuts characters to boost its sales from $167 million to $277 million over six years. As one of the top four wholesale baking companies in the U.S., IBC distributes its products to over 100,000 food outlets nationwide. The company produces a variety of bread and cake products under several labels, including Dolly Madison and Butternut. IBC has consistently achieved record sales and net earnings, with a strong commitment to growth and efficiency. The company has invested in modernizing its facilities and expanding its product lines, including new snack cakes. IBC’s marketing strategy, including a long-term contract for Peanuts branding, has helped maintain its competitive edge in the baking industry.

Keywords:
Interstate Brands Corporation, IBC, Peanuts characters, sales growth, wholesale baking, Kansas City, food distribution, bread products, cake products, Dolly Madison, Butternut, record earnings, marketing strategy, snack cakes, product expansion, efficiency, corporate

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