“Here she is. She is single and fun-loving. She is engaged. She is newly married. And not so newly married. She has no children. She has one child. She has many children. She even has grandchildren. She may be exclusively a homemaker. Or she may hold a part-time job. Or she works in an office full-time. She enjoys her leisure time. She participates in community affairs. She’s athletic, to a degree. She travels. And she spends money. In any case, our consumer is a real person, one of a large group of individuals that make up our consumer world.”

We digitized and uploaded this film on behalf of the Prelinger Archives. Email us at footage@avgeeks.com if you have questions about the footage and are interested in using it in your project. Buy this film on DVD.

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